The technology acceptance model tam proposes that pe rceived ease of use and perceived usefulness predict applications usage. Increasing interest in end users reactions to health information technology it has elevated the importance of theories that predict and explain health it acceptance and use. Technology acceptance model an older adult who perceives digital games as too difficult to play or a waste of time will be unlikely to want to adopt this technology, while an older adult who perceives digital games as providing needed mental stimulation and as easy to learn will be more likely to want to learn how to use digital games. Many techniques in the literature can be used to analyse such behaviour patterns and technology acceptance model tam is one of the leading approaches. During the past decades, researchers have successfully applied tam andor its extended models to explain user acceptance of many information technology based systems 15. View technology acceptance model tam research papers on academia. Technology acceptance model has been applied in various information technology and information system areas. This paper aims to provide insights into factors determining the extent to which an innovation is adopted.
Pdf the technology acceptance model proposes that perceived ease of use and perceived usefulness predict the acceptance of information. Davis, 1989 has been one of the most influential models of technology acceptance, with two primary factors influencing an individuals intention to use new technology. Tam considers different attributes such as the user conditions, communities, and the user perception. Jan 22, 2018 the technology acceptance model tam explains how a new technology and the various aspects of it are received and used by the user. Extending the technology acceptance model to account for. The technology adoption life cycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the. This study is based on the technology acceptance model tam proposed by davis 1989 and which has been extended and applied to different information technologies, work environments, and endusers. Extant research has examined consumer acceptance of the internet in various contexts mainly as a dichotomy adoptionnon. Tam was adapted from the theory of reasoned action tra ajzen and fishbein 1980, fishbein and ajzen 1975. Utilizing the technology acceptance model to assess the employee. Taylor and todd, 1995, the technology acceptance model tam davis, bogozzi and warshaw, 1989, technology acceptance model 2 tam2 venkatesh and davis 2000 and technology acceptance model 3 tam3 venkatesh and bala 2008. This study investigates the relationship between the personality dimensions of tri technology readiness index and the system specific dimensions of tam technology acceptance model. Its originators reasoned that the key to increasing use was to first increase acceptance of it, which could be assessed by asking individuals about their future intentions to use the it. The technology acceptance model tam is gaining popularity for understanding the relationship between humans and technology through perceived usefulness pu and perceived ease of use peu.
An extended technology acceptance model for mobile social. Comparison of contemporary technology acceptance models and. This research adopts the technology acceptance model but included subjective norm, perceived playfulness, internet reliability and speed as additional constructs. A technology acceptance model for empirically testing new. The model is presented in depth in a separate section. The model provides a traditional view point about technology acceptance from users aspects. Michael becerra is an adjunct instructor at the university of north texas at dallas. Technology acceptance model, technology resistance, community informatics, information literacy. Technology acceptance model has designed to investigate the user acceptance of mobile technology application within healthcare industry.
Zi yu liu university of gothenburg chalmers university of technology department of computer science and engineering goteborg, sweden. Aug 24, 2016 this is part 7 of a series of articles featuring edited portions of dr. The aim of the tam was to explain theoretically the determinants factors of acceptance of computer and be efficient to make explanation for wide range of users behaviors. Technology acceptance model the technology acceptance model tam isan information systems theory that modelshow users come to accept a technology andhow they use that technology. The purpose of this study is to design a quantitative approach based on the technology acceptance model questionnaire as its primary research methodology. This study investigates the factors affecting the intention to adopt and use an artificial intelligence ai virtual assistant.
Correspondence can be addressed to vernell deslonde, 9680 citrus ave. An investigation of university student readiness towards m. What is technology acceptance model tam igi global. Among the frameworks include the diffusion of innovation model by rogers, technology acceptance model tam by. The technology acceptance model proposes that perceived ease of use and perceived usefulness predict the acceptance of information technology. Developing technology acceptance models for decision making. An examination of the technology acceptance model in uruguay and the us.
Technology acceptance model 3 and a research agenda on. Lee 2000 the influence of persuasion, training and experience on user perceptions and acceptance of it innovation proceedings of the 21st international conference on information systems, pp. With these inclusions, the model is appropriate and relevant in explaining users. Yet, the tam is not a model developed specifically in or for the health care context. The proposed model provides a platform to enhance understanding and direction to conceptualize the clinical physicians technology acceptance. Applying tam technology acceptance model to testing mt. Smith school of business, van munching hall, university of maryland, college park, maryland 20742 sam m. Technology acceptance model tam was introduced by fred davis in 1986 for his doctorate proposal as shown in figure 5. The technology acceptance model is one of the most popular models for understanding the acceptance of information systems.
Technology acceptance model from davis, bagozzi et warshaw 1989. As a result, many technology acceptance theories and models have been developed or used to study information technology acceptance. Examining the technology acceptance model using physician. One hundred and one articles published by leading is journals and conferences in. An adaptation of theory of reasonable action, tam is specifically tailored for modeling users acceptance of information systems or technologies. The application of technology acceptance model tam on health tourism epurchase intention predictors in thailand wanlapha phatthana ph. We would like to show you a description here but the site wont allow us. Technology acceptance model an overview sciencedirect. As of december 2007, the social science citation index listed over 1,700 citations. In line with the main model, tam2, 11 and tam3 12 are developed and cited over 11924, and 2367 by scholars, respectively. Tam technology acceptance model is one of the most popular models extensively used in examining the acceptance of technology, and according to this model, attitude influences intention, and in.
This model has been very widely used by researchers worldwide in studies related to information systems. However, acceptance of mlearning greatly depends upon the personal attitude of students towards. Technology acceptance modeltam research papers academia. The behavioral intention bi is influenced by the attitude a which. While the technology acceptance model tam, introduced in 1986, continues to be the most widely applied theoretical model in the is field, few previous efforts examined its accomplishments and limitations. Past, present, and future article pdf available in communications of the association for information systems 1250 january 2003 with 33,920 reads.
This article discusses the information systems security measures and explains the technology. Thus, it is essential for anyone willing to study user acceptance of technology to have an understanding of the technology acceptance model. Moon and kin 2001 extended the technology acceptance model to explain the users acceptance of worldwideweb context. Research works on tam, tam2, tam3 and utaut has always focused on cognitive aspect of technology acceptance in the past two decades. Information technology, technology acceptance model, private clinic, physician. Using the technology acceptance model in understanding griffith. Though many models have been proposed previously in the field of information systems to describe the relationship, it is this model which has been widely acclaimed and used. The technology acceptance model tam and its application. Based on the theory of reasoned action, davis 1986 developed the technology acceptance model which deals more specifically with the prediction of the acceptability of an information system. With two systems offering the same features, a user will find more useful the one that he finds easier to use dillon and morris, on 1996. The modified technology acceptance model for private clinical.
Discovering the antecedents of technology use is of major importance in the field of technology adoption. A respectable amount of work dealing with the technology acceptance model tam, from its first appearance more than a quarter of a century ago, clearly indicates a popularity of the model in the. Fred davis first proposed tam in his doctoral thesis in 1985. In this technological era, awareness of technology is important in todays fast changing networked society. This study examines and extends the technology acceptance model tam. The tam is an information systems theory that model s how users come to accept and use a technology. Exploring school counselors acceptance and use of naviance vernell deslonde is a director at fontana unified school district. E learning has become an increasingly popular learning approa ch in. D candidate, college of business, universiti utara malaysia sintok, kedah, malaysia email. Testing the technology acceptance model 3 tam 3 with the. Technology acceptance model tam proposed by davis 1989 is. Overview of information literacy il the concept of information literacy skills have been widely discussed by professional bodies such as the society of college, national and university libraries sconul, 2011.
Integrating the moderating impact of users persona into the technology acceptance model. An extension of the technology acceptance model for. Acceptance of technologies such as ecommerce, mobile and erp that considered emotion and affect are still less. The technology acceptance model ecommerce extension. Technology acceptance model tam the technology acceptance model tam explains how a new technology and the various aspects of it are received and used by the user. Another contemporary technology acceptance model is the utaut venkatesh et al. Extended technology acceptance model tam2 personality. The studyinprogress investigated tam for workrelated tasks with the elearning, and used tam as a basis for hypothesizing the effects of such variables on the use of elearning as the application. Testing the technology acceptance model 3 tam 3 with the inclusion of change fatigue and overload, in the context of faculty from seventhday adventist universities. The application of technology acceptance model tam on. The proposed model contributes to the high volume of research on elearning in saudi arabia, and it will be used to measure academics behavioural intention for using an lms. Pdf while the technology acceptance model tam, introduced in 1986, continues to be the most widely applied theoretical model in the is field, few.
Maureen sullivans phd dissertation an extension to the technology acceptance model tam was developed by venkatesh and davis that outlined perceived usefulness and usage intentions as it related to the processes of social influence and cognitive instrumental 1. This paper adopted an extended technology acceptance model tam to predict and explain road users intention to use variable message sign vms information. User acceptance of an artificial intelligence ai virtual. Technology acceptance model and the unified theory of. It has two constructs, which are perceived ease of use peou and perceived usefulness pu, and these constructs determine a users. This creates a gap in the technology acceptance research, which consider the role of affect into technology acceptance model. Tam was developed in the 1980s, in light of concern that workers were not using its made available to them 39, 40. The technology, the user group, and the organizational context are all new to it acceptance adoption research. Walton college of business administration, university of arkansas, fayetteville, arkansas 72701. Tam consistently explains about 40% of the variance in individuals intention to use an it and actual usage. The technology acceptance model tam is an information systems theory that models how users come to accept and use a technology the actual system use is the endpoint where we want everyone to be able to do with technology, so we have to form behavioral intention, which is a factor that leads people to use the technology. Using technology acceptance model tam sage journals. This paper provides a historical overview of the technology acceptance model tam by summarizing the evolution of tam, its key applications, extensions, limitations, and criticisms from a selective list of published articles on the model.
Determinants of intention to use elearning based on the. Larsen communications of the association for information systems volume 12, article 50 752780 775 xia, w. Understanding the evolution of technology acceptance model. Boot, in handbook of the psychology of aging eighth edition, 2016. The purpose of this paper is to extend the understanding of the drivers of social media in higher education institutions heis in an emerging economy. Technology acceptance model tam technology acceptance model davis 1989 was the first model to mention psychological factors affecting technology acceptance and it was developed from theory of reasoned action tra by davis davis 1989. The current research investigated tam for workrelated tasks with the world wide web as. Larsen tam articles, by davis 1989 and davis et al.
Understanding travelers acceptance of advanced traveler information systems atis is crucial to the implementation of intelligent transportation systems its capable of mitigating traffic congestion and improving network performance. Study results support the tam, wherein perceived usefulness and perceived ease of use have a positive impact on behavioral intention to use an ai. Applying the technology acceptance model to the online. The technology acceptance model tam proposes that ease of use and usefulness predict applications usage. Communications of the association for information systems volume 12, article 50 752780 753 the technology acceptance model. In response, this paper reports a research work that examined the applicability of the technology acceptance model tam in explaining physicians decisions to accept telemedicine technology in the healthcare context. The foremost rationale for adopting the tam in this study was to present a foundation for ascertaining the impact of external variables on internal beliefs, personal abilities, attitude, mind. He proposed that system use can be explained or predicted by user. Overview of information literacy il the concept of information literacy skills have been widely discussed by professional bodies such as the society. Exploring user acceptance and intension of taxihailing app in shanghai.
Journal of global information technology management, 82, 2745. Consequently, in this study technology acceptance model has designed to investigate the user acceptance of mobile technology application within healthcare industry. Studies differed greatly in samples and settings, health its studied, research models, relationships tested, and construct. This paper provides a historical overview of the technology acceptance model. The proposed model fitness is confirmed with coefficient of determination r. Four longitudinal field studies viswanath venkatesh fred d. Unified theory of acceptance of technology utaut model venkatesh et al. Although many models have been proposed to explain and predict the use of a system. With the everincreasing development of technology and its integration into users private and professional life, a decision regarding its acceptance or rejection still remains an open question. This study traces tams history, investigates its findings, and cautiously predicts its future trajectory.
Using the technology acceptance model in understanding. A theoretical extension of the technology acceptance model. Perhaps most notable is the application of the technology acceptance model. Besides, the technology acceptance model hypothesizes a direct link between perceived usefulness and perceived ease of use. Technology acceptance model as a predictor of using. The determinants of technology acceptance and utilization have been widely interrogated in literature.
Pdf, journal of the association for information systems, 8 4. The legacy of the technology acceptance model and a proposal for a paradigm shift. The technology acceptance model tam is an information systems theory that models how. Analysis of the use of social media in higher education. Origins, developments and future directions mohammad chuttur indiana university, usa abstract user acceptance of technology has been an important field of study for over two decades now. A technology acceptance model for empirically testing new enduser information systems. Since the technology acceptance model tam is the most widely used model to study the acceptance of technology, this study adopted tam and further extended it based on the recommendations from the literature of information systems and information technology. The researchers explored intentions to use sns using davis 1985 tam in indian context and applied confirmatory factor analysis using structural equation. The purpose of this model is to predict the acceptability of a tool and to identify the modifications which must be brought to the system in order to make it acceptable to users. The technology acceptance model tam represents an important theoretical contribution toward understanding is usage and is acceptance behaviors 6, 19.
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